Category Archives: Business

How to Win a Pitch

howtopitch cover

How to Win A Pitch: The Five Fundamentals That Will Distinguish You From the Competition
Author: Joey Asher
Publisher: Persuasive Speaker Press

Rating: 
Reviewed by:  Gary Mack

 

PRESENT A SOLUTION. That’s the main theme of the book. After breezing through the chapters reinforcing the theme, I thought of how I might apply the author’s advice. 

Being involved in a soccer club, a perplexing situation arose when a rogue coach of ours decided he wanted to take our team to a competing club. With the parents torn between their allegiance to the club and their desire to remain on a winning team, a meeting was set to discuss the matter between all parties. At the meeting, the club, along with its new coach, would pitch the parents on the advantages of staying, while the old coach would attempt to lure them away. 

As the spokesperson, I used the recommendations in the book. Rather than speak about our many state cup championship victories, myself and the unrivaled history of the club, I chose to focus on providing a solution for the parents. Knowing, at the age of fourteen, the girls were only a couple of years away from receiving offers from colleges, I charged forward and presented a curriculum that brought Division I college coaches in to train and speak to the parents and girls.  Fully understanding the parents’ desire and expectation for hefty scholarships, I raved on about the new progressive training methods we were going to implement – how they mirrored those of the Division I schools. I added that with each girl, we would build a profile of their accomplishments on our web site and then create a scholarship strategy for every player based on her ability and her education needs. 

When I was finished, lo and behold… The parents walked out with the old coach. 

Just teasing.

It actually worked. Joey Asher’s “How To Win A Pitch” has extreme value as an advisory source for those who need to win business for their sake, and the sake of their companies. Written in a simple but sprightly prose, the book is filled with humorous anecdotes, colorful insights and common sense articulations that will strengthen your understanding on how to close a deal. Asher even goes so far as to teach you how to gesture and what your body language means to a prospective buyer.

 “How To Win A Pitch” is a winner from the first sentence to the last. Based on my success with it, I’m turning it over to my wife, who as the Administration Manager of her firm, plans on having all the sales staff give it a read.  We both believe it will benefit the company a great deal.

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Filed under Business, Non-Fiction, Sales and Marketing

The Losing Game

the-losing-game-coverThe Losing Game: Why You Can’t Beat Wall Street
Author: T. E. Scott with Stephen Edds
Publisher: Hidden Truth Publishing

Rating:  + half
Reviewed by:  Gary Mack

This is a conspiracy book about Wall Street. Like one of your father’s rants, this book is goes on and on about the minus/sum game of Wall Street investing. Scott asserts early that Wall Street is nothing but a massive scam created merely to pull the hard earned money from the pockets of the common man. With constant references to Vegas, Scott wants you to conclude that Wall Street is nothing but high society’s version of casino gambling.

 

I can honestly say that by eighth grade, I knew that Wall Street was a place where people with disposable income went to purchase stock in corporations they hoped increased in value. I assumed, like any investment, those involved knew they were taking a risk and for some time after their initial capital investment, they would be in arrears.

 

As an adult, once I began investing, I was certainly under no illusion that I was going to automatically reap huge windfalls simply for my stock purchases. Like when I borrowed money to start my corporation, it was years later before my loan was paid off and I began to profit from my idea and hard work.

 

What Mr. Scott forgets is that Wall Street is a nebulous institution. There is no Mafia family running the enterprise, as he would lead you to believe. As in any stage where competition takes place, there are those who play the game at a higher level. To assert that Wall Street was conceived by a group or master race, who like puppeteers, pull the strings that easily rip off on a daily basis the hard earned money of working class people is nonsensical.

On a positive front, for the sake of the newbie investor, Mr. Scott explains how hedging works, details facts about derivatives, and gives a rudimentary assessment of the actual tracking methodology of the Dow Jones Index. The chapters on the meat and guts of how Wall Street works are the unhidden strengths of the book.

 

Had his book been slanted more toward simply helping out the uncertain investor, I believe Mr. Scott would have had a winner. Instead, The Losing Game comes across too much like your typical conspiracy tale, whereby, a lot of scandalous events or sightings occur right in front of your eyes, yet you, or anyone else but the author, never sees it happening. The constant repetition of the author’s theme unnerves the reader and trips your concentration from focusing on the important subject matter at hand. And that’s a shame. For it’s there that Mr. Scott has a lot of good advice to give to the investing public. 

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